Hellmann’s

Big Game LVIII Kit

Strategy

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3D Design

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Graphic Design

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Print

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Fabrication

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Production

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Strategy • 3D Design • Graphic Design • Print • Fabrication • Production •

The Kit

To amplify the Hellmann’s Big Game commercial featuring the Mayo Cat character.

We created replicas of the SBLVIII host, Allegiant Stadium, that delivered a multi-sensory unboxing experience, complete with technology that triggered the Mayo Cat's signature "mayo-ing" when opened.

Each handcrafted kit contained premium branded items, including custom Mayo Cat oven mitts and engraved Hellmann's baking dishes, all nestled within strategic compartments.

Our innovative design allowed the stadium container to transform into a functional serving tray for Big Game parties, extending the brand experience and reinforcing Hellmann's message about transforming leftovers.

Client: Edelman

Year: 2023