Dolce & Gabbana

FeFé Product Launch Tour

Strategy

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3D Design

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Graphic Design

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Print

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Fabrication

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Production

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Strategy • 3D Design • Graphic Design • Print • Fabrication • Production •

Overview

Dolce & Gabbana launched FeFé, their first-ever luxury fragrance designed exclusively for dogs, and needed a distinctive launch event that would resonate with both fashion enthusiasts and pet lovers alike.

To bring this vision to life, we designed and executed a mobile pop-up tour throughout Chicago and Miami's most popular dog-friendly locations.

The custom-designed trucks served as chic mobile boutiques, offering fragrance sampling, Puppuccinos, and artisanal dog treats, while brand ambassadors engaged with curious pet owners. Each purchase of FeFé was elevated with a complimentary, custom-engraved D&G charm for their pet's collar, adding a personal touch to this luxury experience.

The mobile activation successfully merged Dolce & Gabbana's signature opulence with the playful spirit of pet ownership. From custom-designed dog bowls to branded signage and exclusive treats, every element was carefully crafted to reflect the fashion house's sophisticated aesthetic while creating an engaging experience for both pets and their owners.

Client: Dolce & Gabbana

Year: 2024

Locations: Chicago, Miami