milkPEP
Every Women’s Marathon
Strategy
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3D Design
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Graphic Design
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Fabrication
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Production
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Strategy • 3D Design • Graphic Design • Print • Fabrication • Production •
About EWM
MilkPEP, a passionate advocate for athletic performance and wellness, sought to transform the traditional marathon experience into a holistic celebration of female athleticism.
Through the inaugural Every Woman’s Marathon, the organization aimed to position milk as the ultimate performance and recovery beverage for female athletes while fostering a sense of community among runners by creating multiple interactive zones and unexpected moments both before and after the race race.
Every Woman's Marathon came to life at Savannah's Trustees Garden, featuring a meticulously designed Wellness Fair & Expo and an electrifying Finish Festival that redefined the marathon experience for over 7,000 runners.
Key Elements:
A vibrant, Instagram-worthy Milk Lounge that transformed product sampling into a memorable brand interaction and extended the brand’s reach far beyond the event
Live Entertainment that kept the energy high, culminating in a surprise performance by Natasha Bedingfield
An Expo space that became a hub of connection with interactive areas like a sign-making station and a name tag wall that unveiled “We Run For Us” as runners removed their names.
Scheduled activities including Hair Braiding, Cooking Demonstrations, Yoga & Mobility, and Speaker Sessions
A Team Milk Recovery Area featuring onsite stretchers and Normatec boots to ensure athletes could recover in comfort and style
A premium VIP Zone experience complete with refreshments, lounge seating, and an exclusive view of the concert stage.
Client: Gale Partners
Year: 2024
Location: Savannah, GA