Tic Tac

Lollapalooza 2024

Strategy

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3D Design

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Graphic Design

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Print

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Fabrication

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Production

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Strategy • 3D Design • Graphic Design • Print • Fabrication • Production •

Overview

At Lollapalooza 2024, Tic Tac delivered a bold, flavor-forward takeover with a five-zone pop-up experience that invited festivalgoers to taste, craft, chill, and share.

From a vibrant DIY sampling station to cooling mist zones, fruit-inspired photo ops, and a whimsical garden party lounge, each space celebrated a signature Tic Tac flavor through immersive design.

Thousands of daily attendees stopped by to sample, craft, snap, and refresh themselves in a series of immersive, brand-centric zones.

Guests refreshed with mints, recharged their phones, snapped content, and made on-trend friendship bracelets using Tic Tac-inspired beads in distinct zones that celebrated different Tic Tac Flavors:

• Sampling Station: A vibrant dual-sided wall featured flavor icons, a DIY pack bar, and a cassette-backdrop photo opportunity. Guests “pulled their own beats”—and mints—from multiple Tic Tac dispensers .
  Freshmints Zones: A cool-down oasis with misting fans, phone charging, and Tic Tac–shaped mirrors. A functional plus fresh optical design served both need and brand storytelling.

• Fruit Adventure Zones: A poolside photo op with bright decor and playful props evoked a summer retreat for social media–ready content.

• Orange Zone: Under an artificial orange tree bearing Tic Tac “fruit,” attendees lounged on a custom orange Tic Tac–bench, charged their devices, and snapped branded memories.

• Strawberries & Cream Zone: With a fun gazebo, bistro seating, and Tic Tac-shaped foliage, this garden-party vibe invited slow moments and lingering photo ops.

Client: Golin

Year: 2024

Location: Chicago, IL