GENYOUth

Taste of the NFL 2025

Strategy

•

3D Design

•

Graphic Design

•

Print

•

Fabrication

•

Production

•

Strategy • 3D Design • Graphic Design • Print • Fabrication • Production •

About GENYOUth

GENYOUth stands at the forefront of combating student hunger, with a mission to ensure that no child's potential is limited by lack of nutrition.

The Taste of the NFL event represents a critical fundraising opportunity to support school nutrition programs across the United States. Hosted at the iconic National WWII Museum in New Orleans, the event needed to capture the city's vibrant culinary spirit while delivering a powerful message about food insecurity.

The Taste of the NFL transformed the National WWII Museum into a vibrant culinary destination that tantalized the senses and captured the heart of New Orleans' incredible food culture. Our team meticulously designed an immersive experience that went far beyond a traditional fundraising event, creating a dynamic space where culinary artistry, athletic excellence, and social impact blended together.

The culinary landscape was a love letter to New Orleans' gastronomic heritage. Attendees wandered through carefully curated stations featuring a lineup of over 40 local and national chefs, each representing the city's rich and diverse culinary traditions. From the charbroiled oysters of Felix's Restaurant to the legendary Creole gumbo from Dooky Chase's, every bite told a story of New Orleans' culinary prowess. The dessert area, curated by marquee chef Lasheeda Perry, became a sweet sanctuary featuring local bakeries like Flava King NOLA and NoLa Cookie Co., offering delectable treats that perfectly complemented milk.

NFL legends brought an electrifying energy to the event, engaging directly with guests, signing autographs and sharing moments of connection. The interactive zones we designed created multiple touchpoints for engagement, from the live Super Bowl LIX ticket auction to the sports memorabilia silent auction, each element carefully crafted to maximize both entertainment and fundraising potential.

Strategic partnerships with sponsors like Frito-Lay, Quaker, and the PepsiCo Foundation elevated the event's impact. The PepsiCo Foundation's Restaurant Accelerator program chefs added another layer of depth, showcasing culinary talent from across Louisiana and highlighting the event's commitment to supporting local communities.

Client: GENYOUth

Year: 2025

Location: New Orleans